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FAQ

Questions? Answers.

Straight talk about what we do, what it costs, how long it takes, and what you can expect — across every service we offer. No fluff, no jargon, no fine print. Don't see your question? Just ask us on a call.

01

The Basics

We're a full-service digital marketing agency. We design and run every layer of your online presence — websites, SEO, paid ads, email and CRM, social media, analytics, and automation — under one roof, with one strategy. Instead of juggling five vendors, you get one team accountable for the whole picture.

Small and growing businesses across the country — local service businesses, ecommerce brands, and more. We have especially deep playbooks in gyms & fitness and cannabis, but most of what we do works across industries. If you're not sure we're a fit, just ask on a call.

We're based in Southern California and work in person with businesses in Orange County and the Inland Empire (Riverside and San Bernardino). Everywhere else, we work fully remote with clients nationwide.

No. Most clients start with one or two services — usually the website or the channel that will move the needle fastest — and add more as they grow. We recommend the highest-impact place to start, not the biggest package.

If the agency actually delivers — yes. The problem is most agencies lock you into long contracts, overpromise, and underdeliver. We do things differently: transparent pricing, measurable results, and you'll never wonder what you're paying for. If we can't show you ROI, we're not doing our job.

It depends on scope and which services you need. We scope every engagement up front with clear pricing and no surprises, then you decide. Book a free consultation and we'll give you real numbers for your situation.

You cancel. No long-term contracts, no cancellation fees, no guilt trips. We keep clients by delivering results, not by trapping them in fine print. If you're on a monthly plan, just give us 30 days notice and you're good. We'll even help with the transition if you need it.

100%. Your website, your domain, your content, your ad and analytics accounts — it's all yours. We don't hold anything hostage. If you ever decide to move on, we hand over everything. No proprietary platforms, no locked-in builders, no games.

You'll know because we track everything. Website traffic, form submissions, call bookings, ad performance, cost per lead — we set up the tracking from day one and report on it regularly. No vague brand-awareness metrics. You'll see exactly where your money is going and what it's bringing back.

The founders — Kurt and Zack. There's no account-manager runaround or junior team you never met. You work directly with the two people building and running your marketing. Meet the team.

Book a free consultation. We'll learn about your business and goals, then map out the highest-impact services to start with — no pressure and no obligation.

Most small-business website projects fall between a few thousand and low five figures, depending on page count, ecommerce, and custom features. We scope every project up front with a fixed quote — no surprise invoices. Book a free consultation and we'll give you a clear number for your specific build.

A typical small-business marketing site takes 3–6 weeks from kickoff to launch. Larger ecommerce or multi-page builds take longer. We give you a timeline with milestones at the start so you always know what's next.

We build on the platform that fits your business — WordPress, Shopify, or fast static/custom builds. We recommend the right foundation based on how you need to edit content, sell, and scale, rather than forcing every client onto the same tool.

Always. Every site we build is mobile-first and tuned for Core Web Vitals — fast load times, smooth interactions, and a layout that looks great on every screen. Speed and mobile usability are also direct Google ranking factors, so this protects your SEO too.

Yes. We build ecommerce sites and online stores with secure checkout, product management, and integrations for inventory, shipping, and payments — designed to convert browsers into buyers.

Yes. Beyond launch we offer updates, hosting guidance, security, and performance monitoring — plus the rest of our marketing services (SEO, ads, email, automation) so your website keeps driving leads, not just sitting there.

Yes. Social media is rented space — the algorithm changes, your reach drops, and you don't control it. Your website is the one place online you actually own. It's where people go to decide if you're legit, and it's the foundation everything else — ads, SEO, email — plugs into. Without it, you're building on someone else's land.

Most businesses see meaningful movement in 3–6 months, with momentum compounding from there. SEO is slower than ads up front, but it keeps paying off long after — it's an asset, not a rented spot.

Local SEO targets “near me” and city searches and the Google map pack — critical if you serve a geographic area. Regular (organic) SEO targets broader informational and national terms. Most local businesses need both, and we do both.

No honest SEO can guarantee a specific position — anyone who does is a red flag. What we guarantee is the right work: technical fixes, content, and local signals that reliably move rankings and traffic over time.

Yes — local search is our focus. We optimize for OC and the Inland Empire (Riverside & San Bernardino) and the specific cities you serve, plus your Google Business Profile.

Not always. We start with an audit — sometimes it's fixes to your current site, sometimes the foundation needs work. If a rebuild makes sense our web design team handles it; if not, we optimize what you have.

Monthly reporting on keyword rankings, organic traffic, and the leads and calls it's generating — tied to business outcomes, not just vanity metrics.

Paid ads put you at the top of search results right now — you pay per click and get immediate traffic. SEO is the long game — optimizing your site so it ranks organically over time without paying for every visitor. Most businesses need both: ads for quick wins, SEO for compounding growth. We'll help you figure out the right mix.

It depends on your market and goals, but most small businesses start around $1,000–$3,000/month in ad spend, plus management. We recommend a budget based on your cost-per-lead targets and scale up only as the numbers prove out.

It depends on how your customers buy. Google captures people already searching; Meta and TikTok create demand and retarget. We recommend the mix that fits your business, and often run a blend so they reinforce each other.

No. We earn the relationship month to month. You're never locked into a long contract, and you always own your ad accounts and data.

Ads start driving traffic the day they go live, and we usually have meaningful data within the first 2–4 weeks to optimize against. The first weeks are about learning and tightening; it ramps from there.

Always. You get transparent reporting with real conversion tracking — spend, leads, cost per lead, and ROAS — so there's never a black box.

Yes. We handle ad copy and creative direction, and can produce static and video creative built specifically for each platform's feed.

We run on GoHighLevel and also work with Klaviyo, Mailchimp, and most major platforms. If you already have one, we'll work in it; if not, we'll recommend the best fit for your business.

GoHighLevel is an all-in-one CRM, email, SMS, and automation platform. We run our own agency on it, so we can build your email, texting, pipeline, and booking in one connected system instead of stitching tools together.

We do. We handle strategy, copywriting, and design for your flows and campaigns — you just approve. You can always add your own sends on top.

Yes. We build SMS alongside email so the two work together, and we handle the compliance and opt-in setup so you stay on the right side of the rules.

A newsletter is one-to-many and manual. We build behavior-triggered automations — someone joins, abandons a cart, or goes quiet, and the right message fires automatically. It compounds without more work from you.

Yes. We connect your email/CRM to your website forms, booking, ecommerce, and where possible your POS, so contacts and sales data flow in automatically.

Instagram, TikTok, Facebook, and LinkedIn most often. We recommend the platforms where your customers actually are, rather than spreading thin across all of them.

We create it — strategy, graphics, short-form video, and captions — then schedule and publish. You get a content calendar to approve, so you always know what's going out.

It depends on your package and platforms, but we focus on consistency and quality over volume. We'll recommend a cadence that keeps you top-of-mind without burning out your audience.

Social builds brand, trust, and top-of-mind awareness — often the reason someone chooses you over a competitor, and it feeds your other channels. It's a long game, but it compounds, and we tie it to real engagement and traffic, not just follower counts.

Yes, we can manage comments, DMs, and engagement so no message goes unanswered — that responsiveness is often where followers turn into customers.

Yes. Short-form video is where the reach is right now, and we produce Reels and TikToks designed for each platform's algorithm.

A lead generation agency builds and runs the systems that bring you new prospects — websites, ads, SEO, offers, and follow-up — and is accountable to leads and pipeline, not just traffic or impressions. That outcome focus is what sets it apart from a single-channel vendor.

Ads are one channel. Lead generation is the whole system — the landing page the ad points to, the offer, the follow-up automation, and the tracking — engineered together so more of that ad spend actually turns into booked leads.

It varies a lot by industry and channel — a roofing lead and an ecommerce lead are very different. We start by finding your target cost per lead, then build the system to hit it and drive it down over time.

Paid channels can start producing leads within days of launch; SEO and organic build over months. We usually lead with paid for speed and layer in organic so your cost per lead drops as it compounds.

We don't sell fake guarantees — lead volume depends on budget, market, and offer. What we commit to is the right system and relentless optimization toward your cost-per-lead and volume targets, with transparent reporting the whole way.

That's the whole point. We build targeting, offers, and qualifying questions to filter out tire-kickers, and we track lead quality — not just quantity — so we're optimizing for prospects who actually buy.

Yes — when it's pointed at real busywork. An AI chatbot that answers leads at 2am, automations that follow up instantly, and AI-assisted content that scales your output all save hours and capture business you'd otherwise miss. We focus on practical wins, not hype.

An AI automation agency builds the chatbots, workflows, and AI-assisted processes that run your repetitive tasks automatically. We pick the highest-value things to automate and implement them, so you get the time savings without becoming an AI expert yourself.

We do — that's the difference. We run our agency on GoHighLevel automation, operate an automated AI blog pipeline, and built a live AI chat widget for a client. We only deploy what we've proven works.

Not the way we build them. We train the chatbot on your business, voice, and FAQs, and hand off to a human when it should. Done right, it feels like fast, helpful service — and it captures the lead either way.

No — it removes the busywork so the human touch can go where it matters. Automation handles the repetitive 80%; you and your team focus on the conversations and decisions that actually need a person.

Usually with whatever's eating your time or losing you leads — missed inquiries, slow follow-up, manual scheduling. We start with a quick audit, then automate the highest-impact thing first and build from there.

Marketing analytics is the practice of measuring and connecting your marketing data — traffic, leads, sales, ad spend — so you can see what's actually working and make better decisions. We set up the tracking, unify the sources, and build the dashboards that make it usable.

Google Analytics is one piece. Real marketing analytics connects GA with your ad platforms, CRM, email, and POS, then adds attribution and reporting on top — so you see the whole journey from click to customer, not just website traffic.

BI tools (like Power BI) are built for big, general-purpose data warehousing. We're a marketing agency — we focus specifically on the marketing and customer data that drives growth, and we tie it directly to campaigns and spend, not IT dashboards.

Yes. Connecting your point-of-sale and CRM is often the most valuable step — it ties real revenue back to the marketing that created it, so attribution is based on sales, not just leads.

Especially then. Analytics is what makes your ads and SEO accountable — without it you're guessing which channels and campaigns actually pay off. It's how you stop wasting spend and double down on what works.

We work with GA4, Google Tag Manager, Looker Studio, and the native analytics in your ad and email platforms, plus your CRM and POS. We pick the simplest stack that gives you a reliable, single view.

Still have questions?

The fastest way to get a real answer is a quick call — no pressure, no pitch deck. Or email us anytime at info@dgtldepot.com.